How Great Leaders Inspire Action

January 13, 2017.
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Simon Sinek:
How Great Leaders Inspire Action
(Among Top 3 Most Watched TED Talks)

Simon Sinek. Author, speaker, consultant—who writes and consults on leadership and management. Adjunct staff member of RAND Corporation where he advises on military innovation and planning.

Simon Sinek has come up with a simple but powerful model for inspirational leadership—The Golden Circle.  The core question is “Why?” His examples include Apple, Martin Luther King, and the Wright brothers.

TEDxPugetSound 2009   30 million views on

His TED talk featured here is the third most watched TED talk of all time with 30 million views to date. He is also the author of Start with Why and Leaders Eat Last, his most recent book.

Trond Varlid

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This article first appeared in the EMC Quest newsletter series.

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